Something has been changing in design, quietly but persistently. I have seen it through conversations with clients, through briefs that start with the words, “I want something different.” People are beginning to resist the easy convenience of the standard and instead search for something that feels intentional.
At Iberian Lighting, we work with both public and private clients who are not simply asking for functionality. They are asking for something that fits them. Something that reflects their space and their identity.
This is not about indulgence. It is a response to fatigue. In a world of overnight shipping and templated options, we are starting to ask what things mean again.
For us at Iberian Lighting, the answer has always come from a balance between hand and tool. We still make our fittings by hand, one at a time, with care. At the same time, we rely on CAD and CAM to ensure precision, speed and consistency where it matters. These technologies allow us to deliver complex solutions without losing what makes them personal.
The result is not a compromise. It is a conversation between old and new, between what is crafted and what is calculated. That space in between is where I think design is headed.
As AI starts to find it's way more and more into manufacturing I believe we are at a point where people are rebelling against this soulless industrial uniformity. An object must serve more than its purpose. It must carry a sense of intention. A presence. It should feel like it was made by someone, not something.
And that is what we try to offer. Not just a product, but something considered. Something remembered.
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